Example continues partnership with hospitality group Etymon

Example has retained hospitality group Etymon and will provide strategic PR and brand support to the company's growing portfolio of hospitality venues across Sydney’s Lower North Shore and CBD.

Etymon has plans to expand and the partnership with Example will see the company's brand presence amplified and drive engagement through creative earned-led strategies.

The hospitality company is known for curating hospitality concepts that create vibrant and engaging precincts. Among its venues are the newly opened Petit Loulou and soon to open Loulou Bistro in Martin Place; Loulou Bistro, Boulangerie & Traiteur, a French neighbourhood destination in Milsons Point.

Etymon has plans to expand and the partnership with Example will see the company's brand presence amplified and drive engagement through creative earned-led strategies.

It also include Poetica, a bar and grill in North Sydney; Sol Bread & Wine, an artisanal bakery and wine bar; Una, a premium providore; Soluna, an LA-inspired all-day dining venue and bar; Genzo, a contemporary Japanese restaurant and bar; The Charles Brasserie & Bar, an elegant dining experience in Sydney’s CBD and Tiva, a swish basement lounge underneath the cityscape.

"We’re thrilled to partner with Example as we continue to grow Etymon’s hospitality portfolio. We have an extraordinary team of people and we’re excited to tap into Example’s unrivalled expertise and creative approach to help us build awareness and showcase our world-class venues," Adam Petta, chief executive officer at Etymon, said.

Rebecca Jarvie-Gibbs, co-founder and managing director of Example, added: "Etymon’s approach to hospitality, from crafting standout concepts to fostering the industry’s future leaders, is perfectly aligned with our passion for driving cultural impact and brand love.

Adam Petta: "We’re thrilled to partner with Example as we continue to grow Etymon’s hospitality portfolio."

"We’re excited to amplify their voice and showcase their venues as benchmarks for excellence in Sydney hospitality."

This win for the agency comes after it recently added InterContinental Hayman Great Barrier Reef to its client roster.

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Rebecca Jarvie-Gibbs: "Etymon’s approach to hospitality, from crafting standout concepts to fostering the industry’s future leaders, is perfectly aligned with our passion for driving cultural impact and brand love."