Example to lead strategic marketing and PR for Fink Group

Example has appointed the strategic marketing and PR partner for Fink Group, which runs Australian dining venues including Quay, Bennelong, OTTO Sydney, OTTO Brisbane and Beach Byron Bay.

Fink has built a formidable reputation for delivering world-class dining experiences over more than two decades.

The group's new partnership with the agency signals an ambitious chapter of evolution, ensuring the portfolio not only remains celebrated, but continues to lead the conversation in an ever-changing cultural landscape.

Example will oversee national marketing strategy and creative campaign development across the entire Fink portfolio, while also leading on-the-ground execution for its flagship Sydney venues.

Rebecca Jarvie-Gibbs, Managing Director of Example, said: “Fink’s venues have helped shape the identity of modern Australian dining.

"To work alongside a group that has consistently set the standard is a true privilege. We’re excited to apply our strategic and creative lens to help define what’s next”

Graham Ackling, General Manager at Fink, added: “Example brings a rare mix of strategic clarity, cultural intuition and genuine hospitality passion.

"Their approach aligns perfectly with where we’re headed - not just preserving what we’ve built, but pushing boundaries and continuing to set the pace”

Fink joins Example’s hospitality and lifestyle portfolio, which includes Epochal Hotels, QT Hotels and Accor.

Setting a winning Example

Earlier this year, Example retained hospitality group Etymon and will provide strategic PR and brand support to the company’s growing portfolio of hospitality venues across Sydney’s Lower North Shore and CBD.

The agency also also added InterContinental Hayman Great Barrier Reef to its client roster last year. Example leads the strategic PR campaign that elevates the resort’s standing as the frontier of Australian luxury and supports its transition from InterContinental Hayman Island Resort to InterContinental Hayman Great Barrier Reef

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