Fairfax titles lead growth in newspapers
See the yearly publishing figures in the 22 August issue of Mediaweek magazine
Eleven metropolitan newspapers have posted a growth in print readership in the emma data for 12 months to June 2016.
The Saturday edition of Fairfax Media’s The Australian Financial Review and the weekday edition of The Age posted the two biggest growths in readership of 11.5% and 9.5%, respectively.
The performance of Perth’s only Monday to Saturday newspaper, Seven West Media’s The West Australian, also improved. The weekday edition of the masthead picked up 51,000 readers, increasing its readership by 8.9%. Meanwhile, the Saturday edition of The West Australian gained 16,000 more readers in 12 months to June 2016, up 2.6% YOY.
Other newspaper titles to post an increase in readership YOY were The Australian Financial Review (M-F: 7.22%), the Saturday edition of The Age (6.41%), The Sunday Age (4.74%), The Australian (3.56%), The Sunday Times (3.55%), The Weekend Australian (0.52%) and The Daily Telegraph (0.10%).
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In cross-platform readership for newspaper brands, Fairfax Media’s The Sydney Morning Herald continues to lead the charge. In June 2016, more than six million people accessed its content on various platforms. This makes SMH the highest-reaching title across all platforms in Australia. News Corp’s metro titles The Daily Telegraph and the Herald Sun have the second and third highest reach in Australia with 4.63 million and 4.24 million readers.
In cross-platform for magazines, Taste.com.au has the highest total readership of over 4.45 million – much of its success comes from its website, which had nearly four million visitors in June 2016. In contrast, the brand with the second-highest readership, Bauer Media’s Woman’s Day, had most of its readers coming from magazines. The weekly title recorded a readership of nearly three million in 12 months to June 2016. Meanwhile, it had just over 300,000 unique browsers on its website in June 2016.
Bauer Media’s The Australian Women’s Weekly outran its competitor, Pacific Magazines’ Better Homes and Gardens, to have the third-biggest total readership of more than 2.45 million.
NewsLifeMedia’s premium fashion title Vogue Australia had a total readership of 706,000, with both components of the brand (web and print) contributing evenly to the figure.
