Family affair: Style Media promotes Kiri Johnston to be new editor of Style magazine

Content and creative agency Style Media has announced the appointment of Kiri Johnston as the new editor of Style magazine.

The publishers are looking for a fresh perspective and bold energy in a new chapter for the Brisbane-based monthly lifestyle publication.

Johnston is returning to the family business. She grew up alongside the family-owned Style since its inception 23 years ago as the daughter of founders Tracy Sinclair and Paul Johnston.

Kiri Johnston arrives with insights into the world of publishing and more than eight years’ marketing and partnership experience across fashion, travel, athletic and beauty brands in the UK and Australia.

She worked most recently serving as Style Media marketing & partnerships manager. Johnston has also worked with high-profile companies Harrods, Shiseido Group, Space NK, Floral Street and Adidas.

Honing her skills in digital marketing, partnerships and social media strategy during a five-year stint in London, she is ready to apply her international experience to the Style brand, focusing on connection and alignment.

Style Media director, and Kiri’s mum, Tracy Sinclair she’s ready to introduce Kiri as the next generation of creative innovators and the new editor of Style.

“Style is in her blood, and she clearly understands what our business needs. Kiri’s perspective will bring about change for both the magazine and the entire operation,” Sinclair said.

Of her new role, Johnston said: “Style has been a part of my life for as long as I can remember. I watched my parents transform a local magazine into a thriving creative agency with a national presence, so my connection runs deep.”

“Now, it’s time for my mum, Tracy, to hand the baton over to me as editor, which is super exciting.

“I look forward to working creatively with the team and seeing where we can take the brand next. There’s so much opportunity ahead,” she said.

Kiri’s editorial journey has commenced with an evolution for the publication with an integrated print, online and social media presence.

“Expect to see the latest in fashion, wellness and beauty; cool travel stories; inspiring interiors and new dining experiences and events. We’re bringing you bold stories, fresh faces and a touch of the unexpected,” she said.

Discover more at stylemagazines.com.au

About Style Media

Style Media is a full-service content and creative agency based in Brisbane that began with the establishment of the local Style magazine in 2001. Style Media now offers a full spectrum of bespoke communications, content and creative services across advertising, brand, content, marketing, design and social media strategy, working with brands and businesses to achieve strategic growth.