Horror icons M3gan, Chucky, and Freddy Fazbear deliver Fanta a spine-tingling sensation

Fanta has teamed up with Universal Pictures and Blumhouse for a global Halloween campaign that brings horror icons Chucky, Freddy Fazbear and M3gan together across Australia.

The Halloween campaign was created by WPP Open X, led by Ogilvy with support from Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive and VML.

The partnership launches limited-edition Fanta packaging featuring the three characters, alongside a new flavour, Chucky’s Punch. Cans also carry QR codes that unlock exclusive content and experiences.

This new flavour of Fanta is available nationwide from today alongside the three horror icons on cans across the Fanta flavour range. Portraits include Chucky on Chucky’s Punch; Freddy Fazbear on Orange and

Orange Zero Sugar and M3gan on Lemon. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.

"This Fanta partnership is all about celebrating the spine-tingling excitement that horror fans live for,” Martyn Ferguson, Senior Director of Marketing at Coca-Cola Australia and New Zealand.

“We’re excited to bring these horror icons to life in a way that’s both collectible and delicious.

“This limited-edition release gives Aussie horror lovers a great way to embrace their favourite infamous characters this Halloween with cans that are as bold and unforgettable as the icons themselves.”

From September through October, the characters will appear across retail, convenience, petrol, and vending channels as part of the nationwide activation.

The collaboration follows the recent release of M3GAN 2.0, with Five Nights at Freddy’s 2 set for cinemas on December 4. Both films are from Blumhouse, which also produces the Chucky franchise.

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