Bauer Media notes increased magazine market share

•  600m+ magazine sales in last 12 months
•  Biggest-selling weekly, monthly + key category leaders

David Goodchild, Bauer Media CEO, has commented on this weeks circulation and readership results:

“The results can’t be underestimated in demonstrating the strength of magazines in such a fragmented media landscape, generating more than 600 million copy sales in the past 12 months.

“Bauer Media is home to the highest-selling monthly magazine (The Australian Women’s Weekly), Australia’s best-selling weekly (Woman’s Day), along with top-selling titles in Women’s Lifestyle (Cosmopolitan), Youth (Dolly), Homemaker (Australian House & Garden), and Business/Financial (Money).

“Our leadership over the magazine medium remains unchanged as we increase our market leadership to 50.8 per cent share of copy sales, along with growth in digital magazine sales across a number of titles including Woman’s Day, NW, Recipes+, Money and Australian Gourmet Traveller.

“Over the past six months our business has gained momentum as we take a multichannel approach to content. We successfully launched three new mobile first digital brands to market including Food To Love, Travel In and WhichCar, all based on the trusted and quality content at the core of Bauer Media.

“We have also diversified our brand footprint further with a range of new live experience initiatives like ELLE’s Morning of Little Life-Changing Idea’s, BAZAAR at Work, and The School of Real Living Masterclass – offering the reader a valued, unique brand experience.

“Whether it’s in magazine, across our digital women’s network or through live events, our commitment to provide the most effective marketing channels that enable advertisers to create more meaningful connections with consumers has never been stronger.”

Source: Bauer Media