Harper’s Bazaar returning to Australia at indie publishing house
The debut issue, a special collector’s edition, will hit newsstands in September
Hearst Magazines International has announced that Harper’s Bazaar will relaunch its fashion magazine in Australia, in partnership with Switzer Media & Publishing. The debut issue of Harper’s Bazaar Australia, a special collector’s edition, will hit newsstands in September 2021.
Most-recently launched in 1998 and published for nearly two decades, Harper’s Bazaar was formerly part of ACP Magazines which became Bauer Media. The title ceased publishing here before the company rebranded again as Are Media.
Maureen Jordan (pictured), Switzer Media Publisher, will lead sales, marketing and brand strategy for Harper’s Bazaar Australia. She will also conduct the search for a number of key creative positions, including editor-in-chief of the brand.
“To be appointed publisher of this 154-year-old iconic fashion bible is a great honour,” said Maureen Jordan. “Bazaar has been missed by its loyal following in Australia in recent times and not only are we excited about its relaunch, we are passionate about collaborating with Hearst Magazines as we understand and redefine our readers’ expectations.”
For more than 150 years, Harper's Bazaar has been the style resource for women. The magazine was first published in Australia in the 1980s by Fairfax Magazines. The magazine brand currently has 30 editions published in 22 languages.
“We could not be more excited to have Harper’s Bazaar re-enter the Australian market with such an esteemed publisher, Switzer Media & Publishing,” stated Kim St. Clair Bodden, senior vice president, editorial and brand director of Hearst Magazines International. “This alliance, headed by Maureen Jordan, underscores our desire and commitment to return this venerable brand to new heights of acclaim.”
The leading media trade publication in Australia.
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Switzer Media & Publishing:
Established in 1990 under the leadership of Maureen Jordan, the company has published diverse content for IBM, Commonwealth Bank, Optus, and Telstra. In 2010, Switzer brought under its umbrella niche fashion bible, RUSSH which in 2018 was listed by StyleCaster as one of the “21 International Fashion Magazines”. Russh Media Pty Ltd publishes RUSSH magazine under a joint venture.
