Fiorella Di Santo returns to News Corp fold as Medium Rare COO

Medium Rare Content Agency has appointed Fiorella Di Santo (pictured) in the new role of chief operating officer (COO).

Di Santo will be responsible for sales, marketing, production, IT and HR across the company.

Prior to joining Medium Rare, Di Santo was general manager of publishing (Fashion, Luxury, Food & Home) at Bauer Media. Previously, she spent more than 20 years at News Corp Australia in a variety of positions, including group sales director.

Gerry Reynolds, managing director and co-founder of Medium Rare, said: “Fiorella’s unique mix of experience across content, media sales and operations make her the perfect addition to our senior management team as we seek to maintain the continued growth of the business.

“Sally Wright and I started the company less than five years ago with a staff of three. We’re now just shy of 200 employees. And, with the recent additions of Jetstar, Bunnings and Chartered Accountants ANZ to our roster, it’s vital that we evolve our management structure to ensure we continue to service our clients above and beyond expectations. We’re very excited to welcome Fiorella aboard.”

Fiorella Di Santo said: “I’m looking forward to working closely with the exceptionally talented team of content creators and sales representatives at Medium Rare to help further the development of best-in-class ways to tell stories and reach new audiences.”

Medium Rare is a full-service content marketing agency, producing multi-platform content strategies for Australian brands such as Qantas, Coles, David Jones, Bunnings, Foxtel, the Australian Institute of Company Directors, NSW Farmers, Jetstar and Chartered Accountants ANZ.

The company is part-owned by News Corporation.