Former Nine execs Chris Janz and David Eisman reveal plans to launch a new business publication
The ex-senior executives revealed they have secured $5 million in share capital from Shearwater Capital for their start-up
Former Nine execs Chris Janz and David Eisman have revealed their plans to create and launch a new business publication.
The ex-senior executives of Nine revealed to The Australian that they have secured $5 million in share capital from Shearwater Capital for their start-up, which aims to fill the C-suite-shaped gap in the media market.
Janz and Eisman's business and tech-focused website, which is expected to be launched in September or October this year, is aimed at "an executive audience".
Janz revealed to The Australian his subscription-driven platform was inspired by successful business media sites overseas - particularly in the US - and that it's aim has two purposes.
“First, Australian business is changing: there’s the rise of entrepreneurialism, the start-up sector, and tech being infused in people’s day to day lives.
“Secondly, the conversations that are happening in the boardroom aren’t being covered in the traditional press in the same way that’s happening overseas."
Janz noted that there is a gap from a readership perspective and a gap in the number of voices heard.
The yet-to-be-named online publication is also expected to have a premium price point for subscriptions, as indicated by Janz and the publication's target audience.
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
Janz also told The Australian that they are looking to hire a staff of 50 for the website, most of which would be experienced business journalists.
Janz explained to the publication that he and Eisman want to invest in creating a newsroom of experienced journalists who understand the coverage they are offering.
“But I think my take on who moves the needle is probably different to the traditional take, and it probably means elevating some new voices.”
Hiring for the publication has already begun with John McDuling, former national business editor of The Sydney Morning Herald and The Age, as the inaugural editor of the business news website.
-
Top image: Chris Janz
