Former Snapchat APAC GM Kathryn Carter launches AI-driven menopause startup

Kathryn Carter, former General Manager of Snapchat Asia Pacific, has entered the women’s health sector with the launch of MyPause Health, a science-backed wellness platform offering personalised support and TGA-approved supplements for women navigating menopause.

Motivated by her personal experience of perimenopause at 39 after seven rounds of IVF, Carter founded the business at age 42. "All women go through menopause, yet it’s a minefield for this stage of life," she said. "When I was in perimenopause, I didn’t know where to start. There’s such a lack of awareness."

Kathryn Carter

New menopause research highlights the AI impact

MyPause Health’s launch is underpinned by new national research revealing that 1 in 4 Australian women would prefer speaking to AI over a human about menopause. Other findings highlight widespread isolation and a lack of adequate support:

• 46% wish they had a stronger support network.

• 36% report having no menopause support system.

• 25% feel dismissed by male GPs.

• 64% want clearer “menopause” labelling on health products.

The startup has partnered with Tropeaka and a team of naturopaths, nutritionists, and physiologists. It also secured GenM accreditation, becoming the first Australian supplement brand certified as menopause-friendly.

Scalable by default

Carter has structured the business around AI and a global team of fractional talent to enable operational flexibility and avoid redundancies, a response to her previous experiences at Snap Inc.

“I have experienced the human impact and business disruption of having to reduce overheads,” she said. “Whether it’s systems helping with customer service, creating content, optimising trends and functionalities, improving logistics, or workflow processes – there are so many options, and ensures we're able to be fluid with how we scale up or down various roles and requirements.”

The company is targeting global markets, with a focus on North America where demand for menopause-related products has surged, where they are up 335% on Amazon US.

Carter aims to replicate GenM’s UK success in Australia, pushing for dedicated menopause sections in retail environments. "You can walk into Boots or Tesco and find a ‘Menopause’ aisle. We want to see that here too," she added.

Founded by Kathryn Carter in collaboration with Tropeaka, MyPause Health delivers regulated, science-based menopause support through digital tools and retail partnerships. The platform seeks to improve product accessibility and awareness in the growing women’s wellness sector.

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