Former ViacomCBS exec joins Netflix ANZ as first local director business development

The newest member to join Netflix’s Australian offices is Ben Cox (pictured), the company’s first local director of business development.

In his new role, Cox will be responsible for leading Netflix’s new and existing partnerships with a range of Australian companies, including ISPs, subscription television operators, and consumer electronics device manufacturers, to find new ways for customers to sign up for and watch Netflix through many different screens and services.

"I'm thrilled to be joining the Netflix team. Since launching in Australia in 2015, Netflix has already built a number of strong partnerships with local companies to deliver effective outcomes for Netflix, partners and subscribers,” Ben Cox said.

“As a leader in both content and technology I'm looking forward to finding new ways to drive growth for the business in the years ahead.”

Cox joins Netflix from ViacomsCBS where he was VP, business development, and will bring to the team extensive entertainment experience from previous roles at Nickelodeon, Foxtel and Austar Entertainment.

Cox’s appointment further bolsters Netflix’s local team following the recent additions of Nakul Legha and Hannah Pembroke to the ANZ content team led by Que Minh Luu. Netflix is the only international streamer with a content team on the ground in Australia.

Netflix Australia’s newest recruit will be based in Sydney, starting today, 22 February 2021.

See also: Netflix partners with film bodies for first Australian original documentary