Foxtel Group rebrands in-house creative agency to BALBOA
BALBOA wants to build its client roster to include external clients in the sports and entertainment category.
Pay TV provider Foxtel Group has rebranded its in-house creative and production agency, now known as BALBOA. The name replaces the previous brand, Foxtel Creative, which before that was known as Felix.
The creative team will expand its roster to external clients in sports and entertainment, offering a suite of services from creative concept through to production and delivery, and specialising in brand design, advertising campaigns, promotional reels, original key art, marketing, and editorial imagery and assets.
The agency already undertakes creative work for clients of Foxtel Media, including McDonald's, Toyota, NAB, and nib.
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"BALBOA is a team of strategic creatives that have the best knowledge in streaming and sport," said Foxtel Group executive director of marketing and creative, Michael Nearhos.
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"We’re looking forward to partnering with valued clients to provide an integrated creative response to briefs, ensuring the output engages the audience. No other creative agency in the game offers the broad range of skills, deep sector experience and audience perspective that BALBOA will offer."
Guy Sawrey-Cookson, executive creative director of BALBOA, added: "BALBOA’s foundation has deep roots in sports and entertainment having been the creative force behind Fox Sports and Foxtel for decades, and the lead creative agency to change the game in streaming by developing the Kayo Sports and BINGE brands for the Australian market. Most recently the team also created Hubbl, again changing the game in streaming aggregation.”
The newly-branded agency has just released the latest ad campaign for Kayo Sports, promoting the benefits and value of the streaming platform for the whole family. The campaign features two 30-second hero TVCs, one focused on AFL and one on NRL.
Recently, BritBox joined Foxtel's suite of integrated apps on iQ set-top boxes, and the business launched new dedicated channels such as NatureTime, The Outdoor Channel, and various Vevo music video channels.
Last month, the Group signed a multi-year broadcast rights extension with Augusta National Golf Club, that will see the Masters Tournament continue to be broadcast across its platforms, including Foxtel, Foxtel Now, and Kayo Sports.
