Sportsbet, McDonald’s, CBUS, KIA: Foxtel Media unveils new and returning sponsors for 2024 NRL season
The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.
Foxtel Media has unveiled the line up of new and returning brands sponsoring the 2024 NRL season.
The sponsors include Sportsbet, McDonald’s, CBUS, KIA, KFC, TAB, VB, McCain, Ford, Red Rooster, Harvey Norman, Jim Beam, Chemist Warehouse, Toyota Material Handling, Telstra, Musashi, Drummond, Hungry Jacks, Steel Blue Boots, AAMI, Toyota and Ashley & Martin.
This comes after Round One kicked off in Las Vegas at Allegiant Stadium, with four clubs— Manly Sea Eagles playing the South Sydney Rabbitohs, and Sydney Roosters against the Brisbane Broncos—competing in the international double-header.
The Manly Sea Eagles and Sydney Roosters both emerged victorious from the games and broke records for the Foxtel Group, becoming the #1 and #2 most-watched NRL games of all time.
Round One also emerged as the highest-performing opening NRL round of all time across Foxtel Group platforms.
The Brisbane Magic Round in May is expected to also pull audiences. Fox League and Kayo Sports will also air 121 exclusive matches this year.
Martin Medcraf, director of Sports Sales and Brand Partnerships at Foxtel Media, said Foxtel's technology and premium environment will add to the excitement of the season ahead.
"With our commitment to no ad breaks in live play, reduced ad clutter and high quality programs, we’re confident this is another record breaking season. It’s an incredible time for our partner brands to reach unparalleled audience numbers and to add to the fans viewing experience."
See also: Mediaweek sideline eye Las Vegas: Delany tosses the coin, Lachlan Murdoch walks the boundary
