Free TV broadcasters invest $1.6b in Australian content

Free TV Australia has welcomed new findings from the Australian Communications and Media Authority (ACMA), confirming the continued strong investment by commercial television broadcasters in Australian content.

According to the ACMA’s latest report, TV in Australia: Spending on Commercial TV Programs for 2023–24, commercial broadcasters invested $1.625 billion in local content over the period. This represents 88% of total programming expenditure.

The report highlights a significant commitment to news and journalism, with $408 million spent on trusted news services, including continued funding for regional news and current affairs amid broader economic challenges.

Bridget Fair, Chief Executive Officer of Free TV Australia, underscored the importance of this investment. “Despite challenging economic conditions and increasing competition from global digital platforms, Free TV broadcasters continue to step up and deliver for Australian audiences,” Fair said. “Our commitment to local content remains as strong as ever — from trusted news to live sport and entertainment.”

Free TV CEO Bridget Fair

Fair also noted the unique role of Australian broadcasters in storytelling, contrasting it with international streaming platforms. “While global streamers sell stories, we tell the stories that matter to Australians — and all for free,” she said.

Free TV Australia represents the country’s major commercial free-to-air broadcasters, including Seven West Media, Nine Entertainment Co, Network 10, Southern Cross Austereo, WIN Network, and Imparja Television.

As policy discussions continue around the future of Australian media, Free TV signalled its intent to work closely with government to ensure sustainable industry settings.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.