Gayle While appointed as chief client officer of Dentsu Creative

Dentsu Creative business has announced the appointment of Gayle While in the newly created role of chief client officer.

While, who was the former Clemenger Melbourne CEO, joins chief strategy and growth officer David Halter and Kirsty Muddle CEO Creative who led the business across Australia and New Zealand.

Muddle said: “There is no-one better than Gayle for this role. There was no point looking outside the network. I’ve long been a fan of hers, if not fearful when she was the competition.

“She has also worked for Media Monks, and IPG. She’s a driver, she’s ingenious and she’s been at the forefront of creativity and innovation her entire career,” she added.

While is a progressive marketer, she is known for her ability to balance a deep enterprise knowledge with a passion for ideas and obsession with craft. Most recently she was Dentsu’s chief digital officer, Dentsu, a move from within the company.  

With the move of While, Dentsu’s Media Business announces the launch of its newly formed ANZ product team supporting the global practice development as part of its continued transformation plan.

Richard Pook will lead as chief product officer and the plan will support Carat, iProspect and Dentsu x, as well as focus on building best in class practice across the service lines to help nurture and support the craft and expertise of key specialisms.   

Pook moves into this position after five years with Dentsu Aotearoa as general manager of platforms and partnerships, bringing global commercial experience across data, technology and product that will supercharge the scalability of products in Australia & New Zealand.

He most recently was awarded the Interactive Advertising Bureau NZ Digital Product of the year Grand Award for D4, Dentsu’s proprietary dynamic, multi-platform advertising technology that is being scaled across the region. 

Sue Squillace, CEO of Dentsu Media said: “I cannot wait to see how Richard and the team accelerate and scale our products across our client and partners portfolios.

“I am very excited about what his product team will achieve locally and globally for Dentsu.”