Golf Australia appoints Assembled Media as its media agency
The agency will provide its media expertise to support Golf Australia’s ambition of making the sport more accessible
Assembled Media has won Golf Australia, which sees the agency in charge of the organisation’s entire range of media activity.
The independent agency's services were acquired in October following a competitive pitch, and the partnership will see the agency and organisation work together for the next three years.
Zac Chapman, managing director of Assembled Media, said the agency's range of experience sets his agency’s work apart from others and helped to secure the win.
“We are certain that we can create a new way to better connect with budding golf enthusiasts and make the game, in all its forms, more accessible to Australians," Chapman said.
Assembled Media’s core services centre around data sophistication, user experience and strategy in addition to media activation.
The agency will provide the entire suite of media expertise to support Golf Australia’s ambition to make the sport more accessible for all Australians, including women, kids, and people with disability.
Golf Australia is the governing body of the sport in Australia and is responsible for developing programs and conducting tournaments across the country to increase interest in the game.
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Tim Cook, Golf Australia’s senior brand and marketing manager, said that they are looking forward to working with the agency and leveraging its skillset to help get more Australians playing more golf in line with the Australian Golf Strategy.
"Their expertise, knowledge and passion stood out from day one – and these qualities are important in helping continue to grow Golf Australia’s national participation programs for kids and adults,” he added.
This comes after Assembled Media appointed Alex James as head of social earlier this year to help brands build deeper connected relationships with their customers.
James leads the agency’s social media product and the team and oversees the delivery of best-in-market social media strategies for the agency’s new and existing diverse range of clients.
