Good Weekend grows Weekends Away franchise with Dream Destinations

Good Weekend is extending its 52 Weekends Away franchise with a new 52 Dream Destinations special issue.

Where 52 Weekends Away has Australia as its focus, and is published in October, the new 52 Dream Destinations issue has an international skew, with writers scouring the world for the best places to visit in 2018.

The inaugural glossy issue of Good Weekend’s 52 Dream Destinations is on sale Saturday April 7.

“We write the definitive stories on the people, places and issues that matter,” says Good Weekend editor, Katrina Strickland. “Our core markets of Sydney and Melbourne are the most sophisticated, developed cities in the country. Our readers expect nothing less.

Good Weekend editor Katrina Strickland

“Our second annual travel special, 52 Dream Destinations, is a celebration of the insatiable Australian appetite for new places and experiences,” said Strickland. “With the world as its focus, 52 Dream Destinations is not only to read now – it’s the kind of edition readers will file in the magazine rack for inspiration when planning their next trip.”

MORE: Katrina Strickland’s mission to evolve Fairfax’s Good Weekend

The launch issue is supported by a suite of travel clients, from APT Touring, Travel Associates and Scenic Luxury Cruises to Abercrombie & Kent, The Ghan and Spirit of Tasmania. It includes a 16-page inserted magazine on Uluru and its surrounds, produced in partnership with Voyages Ayers Rock Resort and Tourism NT.

The 52 Dream Destinations extension is one of a number of changes made at Good Weekend by Strickland, who became editor last June. There will be special issues devoted to Families (June 2) and Trailblazers (September 15).