Grand Designs Australia and FremantleMedia launching homewares range
The launch of the new homewares range coincides with a publishing deal with Bauer Books
Grand Designs Australia and FremantleMedia Australia have partnered with Albi for The Grand Designs Home Collection – a 75-piece range featuring soft furnishings, decorative items and larger furniture pieces. Myer is the exclusive department store retailer of the collection, launching November 2016. The collection is also available at selected independent stores nationwide.
The launch of the new homewares range coincides with a publishing deal with Bauer Books and additions to the Grand Designs Australia Magazine portfolio. "The Best of Grand Designs Australia", a high-end hardcover coffee table book published by Bauer Books, will feature 27 stand-out properties selected from the first six series of Grand Designs Australia.
Three new limited edition magazine specials will also launch this year as an extension to the existing partnership with Universal Magazines, publisher of the award-winning Grand Designs Australia Magazine.The three specials – Interiors, Outdoors, and Kitchens & Bathrooms – will take a closer look at these key areas of home design.
“The strong retail growth of the Grand Designs Australia brand continues to impress the market and provide opportunities in the retail space. These new developments cement the brand as a key player in the world of architecture and home design in Australia, with plenty in the pipeline to come,” said Zara Curtis, GM brand partnerships, FremantleMedia Australia.
DVD sales continue to go from strength to strength, with the total Grand Designs DVD brand selling more than 250,000 units in Australia.
