Greg Wallace appointed executive director of Ad Standards
Greg Wallace will step into the role of executive director at Ad Standards from August, bringing over 30 years of leadership experience across marketing, government, and not-for-profits.
Greg Wallace has been appointed executive director of Ad Standards, taking on the role from August 2025. Wallace brings over three decades of senior leadership experience spanning marketing, government, and the not-for-profit sector.
Most recently, Wallace served as general manager of the Indigenous Marathon Foundation, where he led social impact initiatives focused on community empowerment. His diverse background is seen as a strong asset as Ad Standards navigates increasing regulatory complexity and evolving public expectations.
“Greg’s expertise in marketing, governance, and community engagement makes him an ideal leader for Ad Standards,” said Gillian Franklin, Chair of Ad Standards. “He joins us at a time when the advertising landscape is rapidly evolving.”
Wallace said he was honoured to lead the self-regulatory body, which plays a key role in maintaining trust in Australian advertising. “I’m passionate about the power of advertising to inform, inspire and connect, and equally committed to maintaining high industry standards that foster trust and accountability.”
In addition to his professional work, Wallace is a committed ultra-marathon runner. He recently completed a 1400km charity run across Thailand for Hands Across the Water and is an organiser of the 240km Coast to Kosciuszko ultramarathon, underscoring his long-standing commitment to community and resilience-driven causes.
Under Wallace’s leadership, Ad Standards aims to strengthen its ties with both industry and the wider community, ensuring advertising continues to reflect public values and expectations.
