Grill'd appoints DEPT digital agency partner as burger chain launches new iOS/Android app

Grill’d has appointed DEPT as its partner for creating digital experiences, hitting the ground running with both the digital agency and the burger chain collaborating to launch Grill’d’s new iOS/Android app. 

The new app focuses on enhancing user experience and efficiency. New functionalities include revamped ordering for speed and convenience, easier access to benefits in the improved loyalty program Relish, and integration of the community program "Local Matters" for an engaging restaurant-like experience.

The backend architecture was re-engineered to eliminate redundant information handling, a simplified sign-up process, and a selection of preferred burger combinations for the Favourites section.

DEPT has also redesigned the Grill’d website and brought the Grill'd app experience to the web for customers to make orders, book catering, and donate to local causes in one place.

Anna Pearce, head of digital and relish at Grill’d said the agency's experience QSR and eCommerce was especially relevant for their brand, as well as DEPT's understanding of our business and the high quality of solutions.
 
Evan Davey, partner and VP of Growth at DEPT, said the agency is looking forward to pushing the Aussie burger market to the next level with a holistic digital solution for Grill’d.
 
News of the partnership between Grill'd and DEPT comes after the burger chain launched a campaign for the second annual ‘festival of footy,’ AFL’s Gather Round event in Adelaide, which was broadcast over the weekend on Fox Footy (available on Kayo Sports and Foxtel).
 
The Grill’d campaign aimed to celebrate the Aussie sport by highlighting its commitment to delicious, healthy food that makes athletes and Australian consumers alike love Grill’d, while also taking a cheeky dig at one of the event’s major brand partners, McDonald’s.
 
See also: Grill’d takes a jab at Macca’s in latest work for Gather Round