GroupM names Claire Butterworth as Interim General Manager of Investment

GroupM has named Claire Butterworth as Interim General Manager of Investment.

Butterworth will take on key responsibilities to lead GroupM’s investment and partnerships function, following the departure of former Chief Investment Officer Nicola Lewis, who moved to a global role within GroupM’s Addressable TV business Finecast.

Butterworth was previously Chief Investment Officer at GroupM agency MediaCom and will transition into a group role and report to CEO Mark Lollback.

She will work closely with the CEOs and investment leads in GroupM’s agencies, Mindshare, MediaCom, Wavemaker, and Essence, as well as the broader digital and investment community across the group, driving value for clients and ensuring GroupM clients continue to benefit from the very best, modern investment and partnership services.

Mark Lollback, GroupM Australia & New Zealand CEO says: “With more than 15 years’ experience in senior investment and trading, Claire is fantastically placed to lead investment as we build a new future fit structure across GroupM and I’m really excited to welcome her into this role. Claire previously worked at Wavemaker before joining MediaCom, and already works closely with the wider investment community across all GroupM agencies, and has strong relationships with our media vendors, so we know GroupM Investment is in good hands coming into 2021.” 

Butterworth will continue to work closely with the MediaCom investment team.

GroupM invests US$50 Billion each year on behalf of their clients, globally, and represents 1 in 3 ads in the global marketplace. Guided by brand safety, leading privacy principles and premium relationships with global and local media vendors, we put money against goals that move businesses forward.

Earlier this month, Finecast, GroupM’s addressable TV business, announced several senior appointments to strengthen its operations and client teams in line with its growth.

Matt Stephens wasappointed Head of Client Engagement. He has more than 13 years in advertising sales and leadership positions in Television and media. He joins from SBS where he spent the last 6 years leading the NSW Sales Team across TV and Digital, including its BVOD platform. Before that he spent 4.5 years with MCN/Foxtel Media. 

Georgina Fox was named as Head of Operations. She will be responsible for managing supply partnerships for Finecast and leading the operations team that implements all Addressable TV campaigns at GroupM.