Guardian Australia appoints Shannon Hollis as new head of advertising

Guardian Australia has appointed Shannon Hollis as its new head of advertising.

Hollis brings over 15 years of advertising experience across various media organisations, including a background in international markets, having worked in London.

Most recently, Hollis served as acting general manager of audio at News Corp, where she oversaw the development of podcast content, leading the charge on advertising, product innovation, audience growth, and subscriptions.

Previously, Hollis held senior positions including head of commercial audio and head of commercial networks at News Corp, as well as client director at Hearst in London. Her career also includes partnerships with national brands like Panadol, Harvey Norman, Woolworths, and Optus, alongside global luxury brands such as Cartier, Omega, and Tiffany & Co. Hollis was twice named sales executive of the year at the Radio Today Awards in 2022 and 2023.

Rebecca Costello, managing director of Guardian Australia, said: “We are thrilled to welcome Shannon to Guardian Australia. Her leadership, strategic mindset, and proven track record in driving commercial growth will be invaluable as we continue to strengthen our advertising partnerships. Shannon’s diverse experience in audio and digital media makes her the perfect fit to lead our dynamic team.”

Hollis said: “I’m excited to be joining Guardian Australia as head of advertising. This is an incredible opportunity to work for a brand that is deeply trusted by both advertisers and audiences. I look forward to expanding the commercial digital suite.”

Hollis will be based in Sydney and will join Guardian Australia on 14 October.