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GumGum achieves SOC 2 compliance

T’Juana Albert: 'It's a crucial step in reinforcing our commitment to the integrity and transparency that our clients and partners expect.'

By Alisha BuayaPublished Dec 12, 2024
2 min read
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GumGum has achieved SOC 2 compliance for its GumGum Platform and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative.

SOC 2 is a voluntary and international compliance standard for service organisations developed by the American Institute of CPAs (AICPA), which specifies how organisations should manage customer data. The standard is based on the following Trust Services Criteria: Security, Availability, Confidentiality, Processing integrity and Privacy.

This achievement follows SOC 2 compliance achieved for its Contextual platform in 2023. It underscores the company’s commitment to maintaining the highest levels of data security and system reliability for its partners and customers around the globe.

The SOC 2 certification, granted following an independent examination by a leading audit firm, rigorously evaluated GumGum’s internal controls, processes, and protocols to ensure compliance with the security and availability standards critical in today’s digital landscape.

The certification will give GumGum partners assurance that its processes meet the most stringent industry standards for protecting data and ensuring system availability, as well as increased market confidence that demonstrates dedication to providing trusted, secure solutions, giving it a competitive edge in the market.

SOC 2 certification will streamline GumGum’s security reviews, reducing the need for lengthy audits and speeding up the onboarding process for new clients and collaborators. It will also strengthen long-term relationships by maintaining compliance with leading security standards.

"Achieving SOC 2 compliance is more than a milestone; it’s a crucial step in reinforcing our commitment to the integrity and transparency that our clients and partners expect," said T’Juana Albert, VP of business integration and assurance at GumGum.

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"In today’s landscape, data protection is foundational to consumer trust and brand reputation. Our SOC 2 certification is a testament to our dedication to upholding rigorous standards in security, data protection, and operational excellence. It reflects our promise to deliver innovative, reliable solutions that our clients can depend on as we grow together."

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The leading media trade publication in Australia.

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