Snaffle named presenting partner for Katy Perry's Australian tour via Habitat M
Sam Brownbill: "Unexpected partners and unconventional matches are exactly what modern, digitally-lead consumers are looking for."
Habitat M has announced its client, e-commerce platform Snaffle, has been named the exclusive presenting partner for the upcoming ‘The Lifetimes Tour’ of pop sensation Katy Perry and event promoter TEG.
The partnership between Snaffle, Katy Perry, and TEG shakes up the future of the platform's digital marketing presence with a celebrity-driven partnership and multi-channel strategy.
The independent Australian media agency's decision sees the partnership as a transformative milestone for the e-commerce platform.
"Unexpected partners and unconventional matches are exactly what modern, digitally-lead consumers are looking for," Sam Brownbill, head of media Habitat M, said. "To earn the completive edge, emerging brands need to get creative, and be willing to think way beyond the outside of the box."
Sam Brownbill and David Ross
David Ross, Habitat M’s head of growth, added: "This partnership will not only enhance Snaffle’s marketing reach and brand recognition but also push the boundaries of how brands can genuinely engage with their customers in a highly competitive and increasingly fragmented media landscape."
Factors like customer acquisition, brand awareness, digital engagement and customer loyalty ratings will all play into the success metrics of this partnership. When a brand is up against some of the biggest e-commerce platforms in Australia, it is only fitting that it partners with a global superstar and household name to drive brand recognition and customer loyalty.
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Paul Winslow, CMO at Snaffle said working with Sam and David has been "a real thrill and is evidence why Snaffle and Aspire42 placed our faith in them to become our media partner.
"Everyone at Snaffle is delighted we’re the naming rights partner as Katy Perry gets her strut on again in Australia. It’s a great opportunity to align our brand with a global superstar who encapsulates the confidence of Snaffle shoppers in getting what they want when they want. We’re particularly excited about announcing a series of exclusive activations offering fans memories that will last Lifetimes."
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Top image: Sam Brownbill and David Ross
