Hatched Sydney adds Laura Comber and Berlian Ayudya

Hatched Sydney has expanded its team with the senior hires of Laura Comber as business director and Berlian Ayudya as strategy director.

Danni Dimitri, managing partner and head of strategy, said that the independent agency "hit the jackpot" with Comber and Ayudya.

"Laura possesses such warmth; she truly is a natural people leader," Dimitri said.

"And Berlian has a unique perspective on problem-solving, powered by her ability to unlock and apply consumer and cultural insights to solve clients’ business problems."

Comber brings more than a decade of media experience in Ireland to the role. Her most recent role was business director with PHD Ireland.

She said of her new role: "I am eager to bring my collaborative leadership style to the team, build strong foundational relationships with clients, and continue to deliver award-winning work on this side of the globe.

"As soon as I stepped inside the door of Hatched Sydney, I felt immense pride to be part of such an impressive, talented, and caring team of people."

Ayudya steps into the role with Hatched Sydney after a five-year stint in the US with advertising and media agency, C+K.

She said: "After a career-altering experience working in the US, I wanted to make sure that the role I came home to was one that would challenge me in the best way possible.

"When the opportunity to join the Hatched came up, it felt so right. The team is building and growing something exciting – to be part of this and to work with a group of extremely talented and kind people makes it truly a privilege."

Dimitri added: "Laura and Berlian have already made their mark with some of our clients including GPT Retail, Who Gives a Crap and Booktopia. I can’t wait to see what we will achieve together."

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Top image: Berlian Ayudya and Laura Comber