Heard Agency launches new female specialisation – ‘Her’

Following market demand and the ambitions of its own internal team (80% female) Heard Agency has launched a new brand – Her.

The new agency is a wholly owned specialisation of Heard Agency consisting of internal female specialists with the aim of delivering marketing solutions for brands focused at females.

Her was an idea developed by Darragh Heard, co-owner of Heard Agency. Following almost a decade of delivering campaigns for brands targeting females, she said the agency now knows how to engage with women in a meaningful way.

After working with brands like Avene, Klorane, Masseur and Table of Plenty, Heard Agency has an understanding of how to market to women.

Leading the agency team is Darragh Heard and Alice Sherrah.

This will be Heard’s third brand and second in a female oriented market. Five years after establishing Heard Agency, she launched Bubze.com, targeted primarily at first-time mothers.

Sherrah has been with the Redfern-based agency for over two years at the top of account service.

“Her will seek to work with brands that share similar company values and whom actively demonstrate their understanding and respect for the diversity of females,” said Sherrah.

“It’s so exciting to know we are part of this revolution of more healthy and positive messaging to young and older female generations alike. There will also be a theme of environmental conscience and sustainability to our work, because we are really passionate about our social impact.”

Her will use its quarterly focus groups and surveys to keep the database relevant and unearth the latest insights. This will be further strengthened through partnerships with major women’s networks and platforms, including Business Chicks, Agency Circle and the UDIA.

Taking cues from its innovative parent company, Her will have a strong commercial edge to competitor agencies by offering clients a business network that facilitates for contra-deals and mutually beneficial partnerships – especially pertinent for social marketing. Additionally, they will provide opportunities for introductions into retailers for new e-commerce brands that wish to expand.

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Top Photo: Alice Sherrah (left) with Darragh Heard