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History Will Be Kind makes promotions and welcomes new talent 

EJ Granleese: 'We pride ourselves on building and developing a culture that strikes the right balance when it comes to both challenging and nurturing the talent of the future for this industry.'

By Alisha BuayaPublished May 27, 2025
2 min read
History Will Be Kind Brooke Gascoigne Jack Hazeldine Sarah Cefai Sonia Selvakumar Maddie Whitehead

History Will Be Kind (HWBK) has welcomed new talent and made three promotions to its team.

Stepping up at the creative communications agency is Jack Hazeldine into the role of Account Director, where he will continue to lead and lend his support across accounts including Uber and Hilton.

Brooke Gascoigne, who joined HWBK a year ago as a Senior Account Executive, takes on the Account Manager title, and will continue working with the likes of Uber, Life360 and Randstad.

Sarah Cefai has also been promoted up to a Senior Account Manager position, in recognition of her ability to consistently smash KPIs and expectations across clients including Celebrity Cruises, Webjet and Uber.

Alongside these promotions, HWBK has welcomed Sonia Selvakumar to the team as a Senior Account Executive, alongside Maddie Whitehead as an Account Coordinator.

Selvakumar joins from Forward Agency, where she supported media relations and influencer marketing with lifestyle brands including Dove, Thermos, and Wicked Sister, while Whitehead steps into her first full time industry position, moving from Melbourne to take up the title, with experience across lifestyle, beauty, fashion and hospitality brands.

EJ Granleese, Founder and CEO of History Will Be Kind, said: “As a proudly B Corp certified, independent agency, we pride ourselves on building and developing a culture that strikes the right balance when it comes to both challenging and nurturing the talent of the future for this industry.

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"By providing consistent access to stretch opportunities, supporting people’s personal and professional passions, and delivering industry leading training and development, we’re seeing our team continue to shine and deliver across the board.

“Jack, Brooke and Sarah’s well-deserved promotions reflect their outstanding contributions and leadership across key client accounts. We’re equally excited to welcome Sonia and Maddie, whose diverse experience and passion will further strengthen our team.

“Ten years in and we are continuing to foster the best talent, push the bar, work with and win the most amazing client partners, and make history. I couldn’t be more excited for the year ahead.”

Top image: Brooke Gascoigne, Jack Hazeldine, Sarah Cefai, Sonia Selvakumar and Maddie Whitehead

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Mediaweek
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The leading media trade publication in Australia.

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