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Hungry Jack’s raises record $2.7 million for Make-A-Wish Australia

Hungry Jack’s has raised a record $2.7 million for Make-A-Wish Australia during its June 2025 Wishmaker campaign, making it the charity’s largest ever single donation.

By Tom GosbyPublished Jul 21, 2025
2 min read
MW 210725 YFA3

Hungry Jack’s has raised a record-breaking $2.7 million for Make-A-Wish Australia during its June 2025 Wishmaker campaign, marking the largest single donation in the charity’s 40-year history.

The annual initiative, which encourages customers to purchase Wishmaker stars valued from $2 to $1,000, ran from 1 to 30 June across more than 470 restaurants nationally. All proceeds went directly to Make-A-Wish Australia to help grant life-changing wishes to critically ill children.

Since launching in 2021, the campaign has raised over $10 million, with each year surpassing the last. The 2025 edition exceeded its $2.5 million goal, once again solidifying the campaign as Make-A-Wish Australia’s largest single fundraising program.

Chris Green, CEO of Hungry Jack’s, said the result speaks to the enduring commitment of its staff and customers: “Our crew members continued to embrace Hungry Jack’s Wishmaker with passion, and we’re proud to see such an outstanding outcome for Make-A-Wish Australia.”

“The unwavering support from our crew, customers, suppliers, and franchisees continues to inspire us to truly make a difference. It's a powerful reflection of the deep commitment we share with Make-A-Wish Australia and the meaningful impact we can create together.”

Sally Bateman, CEO of Make-A-Wish Australia, added: “We are incredibly grateful to Hungry Jack’s, their dedicated teams, and every customer who continues to support the Wishmaker campaign.”

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“Each day, somewhere around Australia, a wish is coming true for a critically ill child. But as each wish is granted, another two new applications arrive. We rely on the community’s support to make wishes possible, and this incredible result will have lasting impact on the lives of critically ill kids and their families across Australia.”

There are currently over 900 children on their Wish Journey, including 20 kids set to experience their dream snow trip in the coming weeks. Among them is five-year-old Cayden, who wished “to go to the snow and build a snowman”, a moment that will be realised this August.

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Mediaweek
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The leading media trade publication in Australia.

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