Speakers announced for IHAC Evolution Summit's return to Sydney

The In-House Agency Council is bringing its IHAC Evolution Summit back to Sydney.

The event, now in its third year, aims to attract in-house and hybrid agency teams for a day of discussion, inspiration and connection at The Grounds of Alexandria on Tuesday, September 16, 2025.

The 2025 edition will spotlight the latest thinking on team structure, creative operations and technology integration - all underpinned by real-world insights from across the IHAC community.

"This is a moment to reflect on how far the in-house movement has come in a short space of time - and look to the ever-evolving opportunities that lie ahead," Chris Maxwell, Executive Chairman of IHAC and CEO of -lution, said.

"From team design to tech integration and creative leadership, the summit will tackle the issues that matter most to modern marketing teams."

This year’s program features eight engaging sessions, including a soon to be announced headline international keynote, expert panels and peer-led discussions designed to offer practical strategies and bold new thinking. A dedicated networking session will also give attendees the opportunity to build meaningful connections and spark future collaborations.

Among the confirmed speakers is Ange Greenwood from Youi, representing the reigning In-House Agency of the Year and recently named one of Australia’s top 10 CMOs.

Mike Worden, Partner and Chief Media Officer at -lution, will lead a session focused on the shifting media landscape, and fresh from a Grand Prix win at Cannes, Telstra’s Head of Creative Excellence Anna Jackson will join Uber’s Global Creative Director for APAC, Adam Ledbury, to lead the highly anticipated Creative Excellence session - delivering world-class insights directly from the global stage.

Abby Blackmore, Head of IHAC, said: “The Evolution Summit has become a keystone event for this part of the industry, providing pioneering leaders the opportunity to step back, learn from one another and share their experiences.

"Having just returned from the ANA In-House Agency Conference in the US, I’m more convinced than ever that Australia is not just keeping pace - we’re leading the charge globally.”

Last year's summit, held in Melbourne, saw Activision Blizzard’s Claire Nance video call in from New York for her key note, followed by a panel with Commbank’s Sarah Hetherington, Youi’s Marcel Hashimoto and Canva’s Cat van der Werff.

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