IMA B2B marketing consultancy launches event capability, Echo Corporate Events

B2B marketing consultancy I.M.A. is launching its own new specialist event offering, Echo Corporate Events.

IMA states Echo will manage every aspect of event strategy and execution, from concept to completion.

Echo aims to provide brands with impactful, real-world experiences that cut through the clutter and forge deeper customer connections. The division will specialise in creating transformative corporate events that promote brand presence and foster connections for business growth.

Jake Cush, partner, IMA B2B said: “The increasing demand for immersive experiences, combined with the decline in impact from purely digital marketing channels, makes it the perfect time to launch Echo as a specialist events business.

“IMA has managed events for more than two decades and launching Echo as a dedicated events capability will help IMA capitalise on the growth opportunity to help our clients cut through in a cluttered market via engaging, creative, and strategic events,” explained Cush.

Cherie Farr

The new capability will be led by newly appointed general manager - events, Cherie Farr. Previously event supervisor & logistics producer at NSW Department of Planning, Housing and Infrastructure, Farr’s 25 years of experience in event management includes overseeing large-scale events such as Vivid.

Farr said: “I’m delighted to be fronting this exciting dedicated capability and lead my team to create events that highlight the increasing trend that businesses are placing on personal customer engagement. Echo is strategically positioned to capitalise on this trend, offering its clients - including, but not limited to, traditional B2B engagements - a unique opportunity to stand out via immersive, creative events.

“In a marketing world seemingly saturated with AI and automation the need for authentic human connections is more crucial than ever. Echo aims to bridge this gap by delivering events that foster trust and loyalty, both essential for driving client growth in today’s competitive landscape."

Echo will target a range of sectors, including retail, education, and technology.