Imagination promotes Alistair Wilson to local MD
He replaces Antony Gowthorp, who has left the experience design agency after almost 12 years.
Imagination has promoted Alistair Wilson to managing director of Australia, overseeing the Sydney and Melbourne studios.
He replaces Antony Gowthorp, who has left the experience design agency after almost 12 years.
"I extend our gratitude to Antony for his support and dedication driving our Australia offering and wish him the very best for the future," Patrick Reid, CEO of The Imagination Group, said.
"With Alistair’s unmatched global and Australian experience and our exceptionally talented teams in Sydney and Melbourne, we look forward to an exciting new era in delivering world-class creative solutions and experiences for our clients."
Wilson steps into the new role from his previous position as managing director of Melbourne, and will drive the company's growth initiatives for Australia.
Imagination's leading clients include ANZ, AWS, Commonwealth Bank, Macquarie Bank, Telstra, and Workday.
In his new role, Wilson will spearhead efforts to expand that client portfolio across Imagination's core offerings: consulting, destinations, content, and live experiences.
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Wilson has been with Imagination for over 25 years, holding leadership roles across the UK, Hong Kong, China, Australia, and, most recently, the U.S.
"It is time to write the next chapter of Imagination Australia’s story and I am excited to lead our passionate and exceptionally talented team of Imagineers moving forward," Wilson said.
"Every day, our focus will be living up to our name by creating transformative, strategically valuable work for our clients that accelerates the future success of their businesses."
He supported the establishment of Imagination Australia in 2006 and joined the Australian leadership team on the ground in 2010, playing a pivotal role in securing early major client wins, including Sydney’s New Year’s Eve Event, Ford Motor Company and Shell, and working on milestone projects like the Royal Australian Navy’s Fleet Review in Sydney Harbour.
In 2015, Wilson took up the managing director role in Shanghai and worked on work like the Jaguar F-Pace Loop the Loop and launching the Lincoln brand into China. In 2018, he relocated to the US as managing director of Imagination Detroit.
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Top image: Alistair Wilson
