Impressive names General Manager

Impressive has appointed Rebecca Den Braber as General Manager.

Den Braber joins the Melbourne-based integrated marketing agency at a time of strong growth for the business, driven by recent innovations, a growing client base and expansions to offices in Sydney, Brisbane and Austin, Texas.

As General Manager, she will help steer the agency into its next phase as the business continues its upward trajectory.

Prior to joining Impressive, Den Braber spent five and a half years at media agency Hatched, where, most recently, she was General Manager. She has also served as the General Manager of Admatic and was at Dentsu for a decade in both the Australian and US markets.

Robert Tadros, Impressive Founder and CEO, said: "Impressive is at a pivotal point as we evolve our agency operating model from siloed services to fully integrated marketing capabilities, underpinned by advanced technology and AI to power smarter, faster execution. Bec brings the ideal blend of skills, leadership, and experience to help guide this transformation.

"Her deep understanding of media, performance, and people-first leadership will be instrumental as we continue to scale and deliver exceptional value to our clients."

Building on momentum

Den Braber said of her appointment: "I’m genuinely impressed by Impressive’s strong culture of innovation and performance, grounded in a people-first leadership mindset.

"The growth over the past nine years has been nothing short of remarkable, and with Impressive’s evolution toward integrated, tech-enabled marketing solutions, the opportunity ahead is incredibly compelling.

"I'm looking forward to working with Rob and the leadership group to further enhance our strategic capabilities, nurture our team, and continue to build on this amazing momentum.”

Den Braber’s appointment follows the roll-out of Impressive’s award-winning SEO technology Skailed which was recently recognised at the APAC Search Awards and by the AFR Most Innovative Companies list. Hot on its heels is Impressive Labs, the agency’s strategy, training and insights product for brands with in-house marketing teams needing extra support.

Impressive also continues to grow its client portfolio adding FleetCard and CardSmart to an existing roster that includes Mattel, Space Furniture, Hertz, Lorna Jane, The Memo, Workwear Group and Mitre10.

Top image: Rebecca Den Braber

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