MYOB appoints iProspect as its media agency of record
Dean Chadwick: "iProspect’s data-led approach maps well with MYOB’s rich understanding of the SME ecosystem, and we look forward to exploring where this partnership can take us."
iProspect has been appointed by business management platform MYOB as SME media agency of record.
The dentsu media agency will apply a data-led approach to bring the latest business management innovation to Australian small businesses.
iProspect will support media strategy, channel planning, digital consulting, and media buying. Marcelle Gomez, iProspect's managing director, said: "We started working with MYOB on a project basis, and it has been immensely rewarding to see that turn into a longer-term relationship in which we can partner with MYOB to support accelerated growth."
Dean Chadwick, MYOB's chief marketing officer, said, "Achieving the right channel mix is a living, breathing program of work in this ultra-dynamic media landscape, so we are delighted to have engaged with such a solid and complementary partner in iProspect.
"Harnessing intelligence to ensure our campaigns are always bang on target is a big priority. iProspect’s data-led approach maps well with MYOB’s rich understanding of the SME ecosystem, and we look forward to exploring where this partnership can take us."
The appointment comes after iProspect won the global account for eBay. An iProspect spokesperson said in a statement to Mediaweek: "iProspect is honoured to be partnering with eBay’s visionary team in fully leveraging their market potential and helping drive their global transformation journey."
“Our shared vision for accelerating growth and optimising performance across the media funnel through innovation, data, and technology was clear throughout the entire process. We are excited about our future success together."
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iProspect was also recognised as one of Australia and New Zealand’s best businesses in workplace policy and best practice, placing 10th on the 2024 AFR BOSS Best Places to Work List in the media and marketing category.
The agency was also recognised as the Google Honours Online Sales Premier Partner of the Year 2023; while globally, iProspect was recognised as the highest growth network according to RECMA Diagnostics 2024 bi-annual report. iProspect works with clients including Air New Zealand, William Grant & Sons, Kathmandu and Kering.
