iProspect lands on BOUNCE for media strategy and buying

iProspect, part of dentsu, has been appointed media agency of record for action-adventure playground operator BOUNCE.

The agency will manage media strategy, planning and buying across BOUNCE’s more than 20 centres nationwide.

Ken Lam, iProspect Victoria General Manager, said: “We’re delighted to be partnering with such a well-loved, fun and inspiring brand in BOUNCE, to accelerate business growth with our performance mindset across the media funnel, leveraging data and insights to bring some amazing work to life.”

Alastair McCausland, BOUNCE Inc Chief Marketing Officer, added: “We're thrilled to be partnering with iProspect!

“Their team really gets the BOUNCE vision, and we're excited for them to help us take our brand to new heights across the country as we continue to inspire movement, self-expression & human connection and help people of all ages unleash their free spirits."

The playground operator win comes after iProspect’s recognition on the 2025 AFR BOSS Best Places to Work list in the media and marketing category, where it ranked 8th, and a Gold win for Workplace Culture at the 2024 Campaign Agency Awards. Globally, iProspect is ranked 12th in the 2025 RECMA Diagnostics Report.

iProspect’s client roster includes eBay Australia, MYOB, Air New Zealand, William Grant & Sons, L’Oréal, Kathmandu and Kering.

Earlier this year, the dentsu agency worked with eBay Australia in partnership with Vogue Australia to celebrate its fourth consecutive year as a sponsor of Australian Fashion Week to demonstrate its fashion credentials and inspire consumers to adapt more sustainable style habits.

The partnership worked to amplify eBay’s role at Australian Fashion Week to a wider fashion audience across the country and saw the revival of archival trends and pre-loved gems from eBay Australia.

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