iProspect's Doris Cheung tackles new role with focus on multichannel SEO

iProspect has promoted Client Partner Maureen Doris Cheung to Head of SEO. In the role, she will lead the agency’s search practice as AI continues to reshape digital marketing.

Cheung has more than 13 years’ experience in SEO and joined the a dentsu agency in 2020 as SEO Director before moving into the Client Partner role in 2021.

Marcelle Hoyek, iProspect National Managing Director, said: “Maureen is deeply embedded in the evolving world of SEO and passionate about how it can drive performance for our clients. She is an exceptional leader who fosters a culture of excellence and collaboration.

“Her appointment reflects our commitment to craft and innovation. We have such a depth of talent within this business and are thrilled to be able to promote from within for this critical role.”

Cheung said: “I’m thrilled to step in to this role at such a pivotal moment in search.

“The future of SEO is multichannel and I’m excited to continue building our SEO offering to incorporate AI, Marketplaces, Social Search and more to ensure our clients appear organically at every point in the journey no matter where their customers are searching.”

Cheung has helped in the development of iProspect’s SEO capabilities, combining technical expertise with content strategies to drive organic visibility and brand growth.

She joins the agency’s leadership team alongside Chief Strategy Officer Nick Kavanagh, Head of Investment Nicola Barnes, and Head of Digital Bonnie Dodemaide.

Earlier this month iProspect was appointed media agency of record for action-adventure playground operator BOUNCE Inc.

iProspect's portfolio includes Air New Zealand, William Grant & Sons, Ferrero and Kering.

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