Jane Palfreyman named acting SBS managing director as global search begins

Jane Palfreyman, SBS Chief Marketing and Commercial Officer, has been appointed as Acting Managing Director for the public broadcaster as the global search for a new Managing Director commences.

Her appointment, confirmed by the SBS Board of Directors, comes after news of impending James Taylor's exit from SBS after 13 years of service. He will remain with the organisation until November for a transition period.

Taylor was recently announced as the new Chief Executive Officer and Managing Director at oOh!media, taking over from outgoing CEO Cathy O'Connor.

O’Connor announced in April her intention to step down after more than four years in the role and will remain with the outdoor advertising company to ensure an orderly transition.

Taylor previously said of his exit: “It’s been a privilege to lead SBS and work alongside such a talented and committed team. I’m incredibly proud that today we’re reaching the biggest audiences in our history, producing more original local content than ever, and doing it with a credibility we’ve earned, not claimed.”

Christine Zeitz, SBS Board Acting Chair, said the interim appointment provides continuity of leadership and ensures an orderly transition until the next Managing Director is appointed.

Palfreyman joined SBS in 2012 and has held senior positions across Sales and Marketing.

In her current role, she leads SBS’s commercial strategy, brand and audience engagement, client partnerships and revenue growth. She brings more than two decades of experience in media and commercial leadership.

Her appointment as Acting Managing Director will take effect from 28 August 2025. The SBS Board has commenced an independent recruitment process to select the organisation’s next Managing Director.

Top image: Jane Palfreyman

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