JCDecaux appoints Lauren Tyler as Queensland state sales director

JCDecaux general manager of sales, Oliver Newton, has announced the promotion of Lauren Tyler (pictured) to Queensland state sales director.

Tyler, who reports to Newton, was previously group business director at JCDecaux Brisbane and in her new role will lead the Brisbane sales team, manage and expand advertiser and agency relationships and help drive revenue growth in the Queensland market.

Tyler has more than 10 years experience in the media business. She has worked with APN Outdoor in Brisbane, most recently as group sales manager – agency. Starting her career with Mitchell & Partners as an account manager, Tyler has also worked with Bauer Media, Goa and Australian Radio Network.

Commenting on the promotion, Newton said: “Lauren has really proven herself to be a future leader in our business and has developed important advertiser and agency partnerships in the Queensland market. In her new role, Lauren will continue to grow the JCDecaux business across our billboard, transport, Brisbane CityCycle and street furniture portfolio in the expanding Queensland market.”

Tyler said: “The out-of-home market in Queensland, led by JCDecaux’s innovative digitisation program, has really driven advertiser interest in the medium because of the dynamic, creative opportunities it offers. I am excited to take on this new role to help continue that growth in Queensland.”

Tyler replaces Chris Perera, who is relocating with his family back to Perth in July.

“I’d like to acknowledge Chris’s contribution to our business over the past 10 years and wish him all the best for the future,” Newton said.

Tyler’s appointment is effective immediately.