JCDecaux launches ASPIRE digital network in Brisbane
Sam Noble: 'With fast population growth, major infrastructure investment and the 2032 Games on the horizon, it’s a market full of opportunity.'
JCDecaux has launched its ASPIRE network in Brisbane, adding six new architecturally designed digital portrait screens across high-traffic locations.
The outdoor advertising company's network, designed in collaboration with Australian architectural firm Tzannes, features stainless-steel cladding and energy-efficient technology. Independent eye-tracking research by UXBridge confirmed increased viewing time for panels positioned at height and along sequential routes.
Sam Noble, JCDecaux’s National Product Director - Large Format, said: “Introducing JCDecaux ASPIRE into Brisbane strengthens how brands can show up in a city that is rapidly evolving.
"More than 3.1 million people moved through Brisbane last summer alone, drawn by a calendar of major events and its growing status as a hub for sport, culture and business. With fast population growth, major infrastructure investment and the 2032 Games on the horizon, it’s a market full of opportunity.
“ASPIRE has been designed to meet that opportunity; 8.5-metre elevated structures for standout visibility, positioned to reach people on daily journeys, near entertainment precincts and in areas undergoing rapid growth. It gives advertisers real presence in the places that matter most.”
Noble added: “Our recent independent eye-tracking research confirmed that elevated placements dramatically improve visibility and engagement. For advertisers, that means better outcomes and attention where it matters most.”
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The new screens are located in Fortitude Valley, Teneriffe, East Brisbane, Toowong, Kangaroo Point and Kelvin Grove. Positioned on major arterial routes, they deliver more than 1.8 million weekly impressions, according to MOVE 2025.
The ASPIRE network extends JCDecaux’s Brisbane presence, which already includes exclusive rights with Queensland Rail, Brisbane City buses, and the city’s Small Format contract, providing reach across 93 percent of the metro area.
This comes after JCDecaux ANZ unveiled a major digital and experiential transformation of Melbourne’s Southern Cross Station last month, turning the city’s busiest transport hub into an entire media precinct.
