Exclusive: Jellysmack denies claims its shuttering operations in Australia and NZ
Jellysmack's AUNZ team, including APAC general manager Ezechiel Ritchie, were allegedly made redundant
Jellysmack has denied claims it is shuttering operations in Australia and New Zealand following speculation it has let go of its team Down Under.
Sources have told Mediaweek that the global creator company began plans to exit the Australian and New Zealand market as early as January.
Jellysmack's AUNZ team, including APAC general manager Ezechiel Ritchie, were allegedly made redundant with no reason or explanation in late February, the sources added.
A Jellysmack spokesperson has denied the claims they have shut operations and told Mediaweek in a statement: "The information you received is inaccurate. We maintain a presence in the region and continue to support a roster of top creators across Australia and New Zealand.
"Both countries remain a priority for Jellysmack and we look forward to continuing to provide AUNZ video creators with the best amplification tools and technology."
Mediaweek has reached out to Ritchie for further comment. This post will update as information comes in.
In September, Ritchie's role in the global creator company was expanded to general manager, APAC, amid growth in the region.
Ritchie joined Jellysmack last year as ANZ and SEA country manager, and previously held executive roles at Google and Taboola, and was at the helm when Jellysmack launched its Creator Program in Australia last October.
