Jenni Lees to lead Integrate by ARN as new director

The Australian Radio Network (ARN) has named Jenni Lees as director of Integrate by ARN, the network's newly launched creative solutions unit.

The team brings together experts in strategy, content, experience and creativity to deliver integrated campaigns across ARN's Audiosphere, building long-term brand partnerships that aim to make brands famous.

A global perspective

Lees returns to Australia after 12 years in senior leadership roles at the UK's Global Media & Entertainment, where she served as commercial partnership director.

She led large-scale branded campaigns across audio, digital, podcasting, social, and live experiences. Her previous Australian experience includes time at SCA as director of integration and partnerships.

Driving brand fame through innovation

In her role as director of Integrate by ARN, Lees will champion the new team's efforts to generate impactful ideas that resonate with Australian audiences and elevate brand visibility.

A key focus will be collaborating closely with ARN's content teams to amplify audience engagement and content-driven innovation.

"Creativity is at the heart of advertising, and massive integrated ideas make brands famous," said ARN cheif operating officer Michael Stephenson. "Jenni has created those ideas on the world’s biggest stage, now she'll do it here."

Lees expressed her enthusiasm for her new role and return to the Australian market, saying that "after working with global brands in the UK, I'm looking forward to bringing that experience home and creating big, integrated ideas that work for Australian audiences."

She further elaborated on the team's mission, stating, "Integrate by ARN will be focused on developing creative solutions that make brands famous and deliver impactful results."

Lees commenced her role with ARN today.

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