SBS appoints Jessica Honeychurch as Victorian digital sales manager

SBS has appointed Jessica Honeychurch as Victorian digital sales manager for the hybrid-funded national broadcaster.

The new role sees Honeychurch drive ongoing growth of leading BVOD service SBS On Demand. She steps into the role after spending the past two and half years as SBS’s NSW digital sales manager

Before joining SBS, she held sales roles at Paramount and MCN. She also held digital planner and buyer roles at media agency Wavemaker, in Adelaide.

Sam Spark, SBS Victorian sales manager, welcomed Honeychurch to the team and said, " Jessica has a strong background in digital and is exceptionally well regarded by the market. We could not be more excited to have her here in Melbourne," Spark added.

"I'm excited to take on this role in what is a very important market for SBS,” said Honeychurch of her new role. "I have loved the past two and half years as part of the Sydney team and am now looking forward to telling the SBS On Demand story in Melbourne."

Honeychurch's appointment comes after Adam Sadler resigned as SBS’ director of media sales after six and a half years.

Adam Sadler

Jane Palfreyman, SBS’ chief marketing and commercial officer, has assumed temporary leadership of SBS Media over the coming months, as the broadcaster goes through a process to recruit a new director of media sales.

During Sadler’s tenure, he spearheaded SBS On Demand’s opt-out for advertising in certain categories and SBS’ Beyond 3% Initiative, which grew media spend in the First Nations media sector.

Sadler said that SBS Media has “truly been a force in the market in recent years.”

“We have shown how SBS is a force for good at the intersection of public and commercial media. We have led the market in the shift to digital video, but we have also led on other key areas such as responsible advertising and investment in First Nations Media,” he said.

“The senior team is in a really strong position and now is the right time for me to move on to new challenges.”

See also: Adam Sadler resigns as SBS’ director of media sales

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Top image: Jessica Honeychurch