JOY updates team with nine hires following client wins

Independent agency JOY has appointed nine new team members after a series of recent client wins and continued investment in its product capabilities.

The appointments strengthen JOY’s integrated growth model across strategy, planning and performance media, as the agency scales its offering.

Meet the new team

The new hires span activation, coordination and senior leadership roles.

Joining the agency are Michael Liow and Will Clayden as Activation Directors; Vaidehi Gokhale, Amisha Piplani, Charlie Burgess-Hoar and Rebecca Odell as Activation Coordinators; Jakob Waitai as Activation Manager; Eric Alvarez as Activation Executive; and Maddie Corrigan as Business Director.

The expanded team is designed to support JOY’s focus on connecting strategic insight with performance execution across the marketing ecosystem.

CEO comments

Peter Horgan

Peter Horgan, CEO of JOY, said the appointments reflect the agency’s ambition to drive commercial outcomes for clients.

“Driving real business growth today demands strategic clarity, commercial acumen and performance precision. It requires teams who can connect insight to action and strategy to execution across the entire marketing ecosystem,” Horgan said.

“At JOY, our focus is clear. We exist to accelerate growth for our clients. That means going beyond activity and outputs to deliver measurable commercial impact.

“Importantly, these appointments reflect the kind of talent drawn to JOY — people who want to do commercially meaningful work, make an impact for clients and accelerate their own growth in the process. That ambition and accountability ultimately benefits the brands we partner with.”

Top Image: JOY

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