Junkee and Jose Cuervo team up for the 'Dan and Phil'-focused phodcast

Junkee Media has launched its second long-form mini-series, the phodcast, created in partnership with Jose Cuervo Tequila. The four-part series dives into the enduring global fandom surrounding YouTube creators Dan and Phil.

The podcast follows Junkee’s viral 2024 interview with the duo, which coincided with the Australian leg of their sold-out Terrible Influence tour. That conversation quickly became a major moment in Dan and Phil’s online lore, reigniting international fan discussions.

Hosted by Talecia Vescio, Creative Producer at Junkee and a long-time Dan and Phil fan, the phodcast explores the evolution of their fandom, what it meant to grow up with them online, and how the community has evolved over more than a decade. The series is now streaming on Spotify, Apple Podcasts, YouTube, and Junkee’s social channels.

Junkee expands its long-form storytelling

The launch marks part of Junkee’s ongoing push into long-form content formats following its 2024 relaunch. The youth publisher now attracts over 35 million monthly views across its social platforms, including TikTok, Instagram, Pinterest and YouTube, with more than 70 per cent of its audience under 30.

“Jose Cuervo is quite literally connecting the phans via The Jose Hotline – serving Dan and Phil’s community of interactive introverts with branded content that is fun, engaging and ultimately becomes part of the lore itself,” said Jannah Anderson, Marketing and Partnerships Director at Junkee Media.

Connecting with fandoms through branded storytelling

Anderson added that the partnership reflects Jose Cuervo’s commitment to connecting with young adult audiences in authentic ways: “Our long-term partnership with Jose Cuervo (now with refreshingly new Limonada and Coconut Sparkling Margarita premix) shows how brands can participate meaningfully in cultural moments.”

The project highlights the growing convergence of fan culture and branded storytelling, with the phodcast positioned as a case study in how media and marketing can engage deeply loyal online communities.

Episodes are being released weekly across major podcast platforms and YouTube. Custom merchandise for the phodcast is also available through Junkee’s Etsy store.

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