Kayo smashes streaming records with blockbuster weekend of live sport
Julian Ogrin: 'The hardest thing for our customers was prioritising what to watch.'
Kayo Sports has celebrated its biggest weekend ever, setting a new record for total minutes streamed as Australian sports fans tuned in for an action-packed schedule.
The sports streaming giant recorded more than 879 million minutes streamed between Thursday and Sunday, marking the most minutes streamed across a single weekend in its history.
The incredible four-day lineup featured a mix of local and international sporting events, with Sunday’s Australian Grand Prix becoming the most-watched Formula 1® race of all time across Kayo Sports and Foxtel.
Fans watched coverage of AFL, the Australian Grand Prix, NRL, The PLAYERS Championship golf, Supercars, netball, and the World Surf League (WSL) Championship Tour events.
Headlining the weekend’s programming was Lando Norris’ victory for McLaren in the Formula 1® on Sunday, supported by Kayo Sports’ first exclusive ‘Super Saturday LIVE’ AFL coverage, Round 2 of the NRL, The PLAYERS Championship golf, the WSL Championship Tour, Netball Team Girls Cup, NBA action on ESPN, and the NBL Playoffs.
Motorsport fans had a stacked schedule from Melbourne's Albert Park, including Formula 1®, Formula 2®, Formula 3®, Supercars, and the Porsche Carrera Cup. The demand for motorsport content saw Sunday’s F1® race achieve the highest race audience ever across Foxtel Group platforms, including Kayo Sports, Foxtel, Foxtel Go, and Foxtel Now.
Kayo Sports CEO Julian Ogrin highlighted the significance of the milestone weekend, saying: "It was a spectacular weekend of sport with Kayo Sports the only place to watch all the action from the F1®, AFL, NRL, netball, golf, basketball, surfing and much more.
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“We’re focused on delivering value for our customers, and this weekend we served up an unmatched 450 hours of live sport. The hardest thing for our customers was prioritising what to watch.”
Foxtel Media CEO Mark Frain emphasised the platform’s value for brands.
“Alongside our subscribers, our advertising partners also enjoyed a stellar weekend, with every campaign delivering emphatically," he said.
"The success of the weekend continues the momentum on our strong start to the year, with our broad slate of top-tier sport offering an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience. We can't wait to share these results with our commercial partners.”
