KIIS 101.1 partners with Melbourne’s Midsumma Festival

ARN’s Melbourne station KIIS 101.1 has partnered with the city’s premier queer arts and cultural celebration Midsumma Festival for the second year in a row. The radio station will be the official media partner for the event.

A key part of the partnership included participation in the 23rd annual Midsumma Pride March, which took place on January 28.

Drag duo Lady Business entertained yesterday’s crowd marching alongside KIIS staff through the streets of St Kilda on the annual walk.

The key KIIS activations during the Festival saw rainbow-clad KIIS 101.1 stilt walkers roaming with eye-catching rainbow flags, while attendees had the chance to get their face painted with festival-style glitter. KIIS branded lip balms and condoms were also given out.

ARN’s chief marketing officer Anthony Xydis said: “KIIS 101.1 reflects Melbourne in all its diversity and this iconic celebration of equality and inclusiveness is what this city is all about, whether it’s great music, art or just embracing a fun time with friends.”

Melbourne’s Midsumma Festival features a program of more than 170 events including visual arts, performance, film, parties, sports, and talks. It is on now until Sunday, February 4.