Krista Walton steps up as NSW agency sales director at oOh!media

Krista Walton has been promoted to New South Wales agency sales director at oOh!media, stepping into the role after six years as group business director.

Walton brings more than 20 years of experience across Out of Home, publishing and brand partnerships. During her time at oOh!, she has played a central role in shaping agency strategy and driving commercial results.

“Krista is an exceptional leader whose impact is felt across every corner of our business,” said Mark Fairhurst, chief revenue officer, oOh!media. “Her commitment to our customers, combined with her ability to inspire and develop high-performing teams, makes her the ideal person to lead our agency sales function in NSW.”

Fairhurst added that Walton’s deep category expertise and strategic mindset reflect the calibre of leadership within the business.

Walton will officially take on the new role in mid-September. She succeeds Lanai Wiadrowski, who is departing after more than a decade with the business. Walton will report to Wade James, who rejoined oOh! in July as group sales director.

Alongside her new leadership responsibilities, Walton will also co-chair oOh!’s Gender Equality DEI Committee, underscoring her ongoing contribution to equity and inclusion in the media industry.

“I’m thrilled to be stepping into this role at a business and a sector I’m so deeply passionate about,” Walton said. “It’s a real privilege to lead such a talented team and to build on the strong momentum we’ve achieved in the first half of the year.”

Walton also acknowledged the support of Wiadrowski, with whom she worked closely over the past six years.

The appointment comes as oOh! continues to expand its network footprint across Sydney’s eastern suburbs, including the rollout across Waverley and the Northern Beaches.

Top image: Krista Walton

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