Leadership transition at The Pistol as Chloe Lane is named CEO

Full-service marketing agency The Pistol has appointed Chloe Lane as its new CEO, marking the beginning of the next chapter for the independent agency.

Lane steps into the role as long-time CEO Jaime Nosworthy announces her resignation after a decade in the position.

Nosworthy will remain with the agency over the coming months to work closely with Lane and ensure a smooth transition.

A seasoned transformation leader, Lane brings more than 20 years of experience across agency, client-side, and tech businesses in both the Australian and global markets.

Her career includes senior leadership roles at Genero, Woolworths Group, and Hogarth (WPP), where she was instrumental in evolving marketing models, scaling operations, and driving growth.

Nosworthy reflected on her time leading the agency and the timing of the leadership change. She said: “The Pistol is ready to enter its next chapter, building on the incredible success over the last 14 years.

"I am so grateful for my 10-year journey in this business, working and collaborating with world-class talent and client partners.”

On Lane’s appointment, Nosworthy added: “I am thrilled to hand the reins to Chloe. She has decades of experience leading meaningful strategic shifts while maintaining a people-led approach.

"Our transition will be careful and collaborative to ensure we maintain the great momentum we have experienced in 2025 so far.”

Main pic: Jaime Nosworthy and Chloe Lane.

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