Leading Teams taps former SCA executive Trevor Crook as CEO
It comes as the business looks to expand its footprint across sport and corporate Australia.
Leadership consultancy Leading Teams has appointed former Southern Cross Austereo executive Trevor Crook as its new Chief Executive Officer, with the appointment taking effect from 1 July 2026.
The company said Crook was selected following a national recruitment process and would lead the organisation through its next phase of growth across the corporate, industrial and sporting sectors.
Crook brings more than 25 years of experience spanning media, sales and sport. He spent eight years at SCA, most recently serving as General Manager Melbourne, and previously held roles including National Head of Sport Sales and Head of Client Services & Partnerships.
His broader career includes positions at Mindshare, the City of Melbourne and Nine Network Australia.
Crook to lead next phase of growth
In a statement, Crook said he had seen the impact of the consultancy’s work firsthand.
“Leading Teams has built an outstanding reputation for helping leaders and teams strengthen culture and performance, and I have seen first-hand the impact of its work,” said Crook.
“I look forward to working alongside the team, our facilitators and clients to build on that strong foundation and help shape the next phase of the organisation’s growth.”
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
Leading Teams Chair Daniel Healy said Crook’s experience across media, sport and commercial leadership made him a strong fit for the business.
“Trevor brings the strategic capability, commercial acumen and leadership presence required to build on our strong foundations and guide Leading Teams into its next chapter,” said Healy.
“What stood out throughout the process was not only Trevor’s breadth of experience, but his genuine connection to our purpose and his understanding of the impact our work has with clients across the country.”
Expansion across sport and business
The appointment comes as Leading Teams continues to expand nationally, with clients spanning business, property, retail and professional sport.
According to the company, its programs are currently used by organisations including Belle Property, the Brisbane Lions, Parramatta Eels, Petstock, Ray White Real Estate and SCA.
Leading Teams said the appointment marked “an exciting step forward” as the consultancy continues to scale its leadership and culture programs nationally.
Main image: Trevor Crook
