LEVO to lead APAC rollout for Optimizely & commercetools deal
Clemenger Group’s LEVO has been appointed the exclusive Asia-Pacific launch partner for Optimizely and commercetools’ global strategic partnership, set to deliver composable retail solutions to enterprise brands in the region.
Clemenger Group consultancy LEVO has been named the exclusive Asia-Pacific (APAC) launch partner for a newly formed global strategic partnership between digital experience platform provider Optimizely and commerce engine commercetools.
The partnership aims to transform enterprise B2C retail by integrating content management, commerce capabilities, real-time experimentation, and AI into a unified, composable solution. As the only system integrator with a dedicated APAC presence, LEVO will lead implementation and go-to-market efforts across the region.
Announced at Elevate – The Global Commerce Summit 2025, the integrated solution combines Optimizely’s Digital Experience Platform (DXP), including its Opal AI suite, with commercetools’ MACH-certified commerce infrastructure. General availability is slated for Q3 2025.
Cale Maxwell, Chief Executive Officer of LEVO, said: “Enterprise retailers here are hungry for composable solutions that accelerate speed to market, reduce reliance on dev teams, and allow for real-time, AI-enhanced content experiences. With Optimizely and commercetools, we can now deliver exactly that – at pace.”
The solution offers marketers no-code tools to personalise and update digital storefronts, along with capabilities for real-time A/B testing. Opal AI enhances product content generation, while a modular architecture supports faster campaign execution and adaptability across markets.
LEVO is currently working with select enterprise clients on early implementations of the joint solution.
