Little Black Book appoints Brittney Rigby as managing editor of creative ad industry publication
New creative industry role for former Mediaweek editor
Little Black Book has appointed Brittney Rigby to the newly-created position of managing editor AUNZ.
Rigby has held senior leadership roles across both newsrooms and creative agencies including editor at Mediaweek and head of communications at DDB Group Australia. She is also qualified as a lawyer.
Rigby has also written for industry titles such as Campaign Asia, Campaign UK, and AdNews, regularly writes for the likes of The Guardian and The Sydney Morning Herald, and appears on radio and TV to talk about her work.
In her new role, Rigby will lead Little Black Book’s editorial strategy across Australia and New Zealand, as the platform looks to build a market-leading presence. She will be responsible for breaking news, leading the editorial team, and working alongside APAC managing director Toby Hemming (pictured above with Rigby) to drive growth across the region. She will also work closely with LBB’s editor-in-chief Laura Swinton.
Little Black Book’s co-founder and global CEO Matt Cooper said, “To attract an editorial leader of Britt’s calibre and reputation signals our investment in, and ambition for, Australia and New Zealand.
“I can’t wait to see what Britt does with the role and the region - we feel very lucky to have her.”
APAC managing director Toby Hemming added, “LBB is the future of creative communication. It’s a truly global integrated platform designed to boost business with effective and intelligent global exposure.
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“In the two and a half years I have had responsibility for APAC operations, we have gone from strength to strength, cementing our place as the biggest and most influential creative news platform across the region.
“After many years of being industry peers and friendly competitors, I’m only glad we finally get to work together on the same side, in the same place. We’re raring to go.”
Brittney Rigby starts next week on Monday 16 September, and will be based in Sydney. You can reach her at brittney@lbbonline.com.
